Global Brand, Local Location
Most of my work is local to me in Norfolk which is great because I have young children and it means I get to spend more time at home with them. And although I do travel for work ,wherever my clients require, apart from the very rare occasion it's mostly UK based. So when International brand of Swedish origin Husqvarna got in touch with a shoot for their 2018 catalogue my mind went into over-drive imagining exciting locations somewhere in the incredible Swedish landscape, especially knowing that the previous years shoot had taken place in Sweden with the same brand ambassadors.....this was going to be epic! Until the next email arrived with instructions to meet them in Swaffham. That's Swaffham in Norfolk, England.....not Stromsund or Storuman in Sweden....no! Swaffham 20 miles down the A47. So let's swallow that disappointment down and concentrate on the positives, it's still a shoot for a major global brand that involves big bright orange chainsaws and people climbing up trees all without the worry of air travel with expensive camera kit.....still epic just slightly less glamorous.
One of my favourite images from the shoot. Good strong bold colours with plenty of motion action from the blade and sawdust and the all important brand name clearly visible.
Getting light up into the dense but heavily backlit canopy was a consideration but luckily I've always used portable battery powered studio lights so I wasn't to worried.
I'm always happy to do what's required to get the shots so more than happy to climb into a harness but to save time these shots are taken with me down at ground level just shot to feel more like an 'up in the tree tops' shot.
Love the sense of scale this image conveys.
Maybe next time they'll fly me to Sweden!
Shot on location in West Norfolk 2017 with Nikon D810, D750 and Nikon D3s cameras